Support to Public Management

Structural Program Builds Legacies for Municipalities in the Areas of Administrative Modernization and Territorial Planning

With 25 projects underway in 16 municipalities in 2018, the Support to Public Management (AGP) program maintained by the Votorantim Institute since 2012 demonstrates its vitality. Since it was created, the program has been implemented in 34 municipalities (including those where projects have already been completed), leaving a positive legacy in all of them.

The strategic development plans prepared for the towns of Três Lagoas (MS) and Sobral (CE) are examples of this legacy. They outline the guidelines for the future of these cities and were built with the participation of various stakeholders, including governments, universities, NGOs, civic organizations and the general population.

The approval of multiannual plans and housing, urban mobility and basic sanitation plans are also among the seeds that the AGP has planted in small towns, some of them with less than 10,000 residents. These are important planning and management instruments dictated by federal legislation, but many municipal administrations find it difficult to meet these requirements because of scarce resources or a lack of specialized personnel.

The Support to Public Management program is implemented by the Votorantim Institute in small towns (preferably with a population of less than 50,000 people) that have a low human development index (HDI) and are located in the areas of influence of Votorantim’s businesses. The AGP is supported by the National Bank for Economic and Social Development (BNDES), which, together with Votorantim, finances the interventions.

As its name says, the AGP offers support to municipalities by assisting the preparation of projects that contribute to the improvement of management and urban development. It works in two areas: administrative modernization (budget efficiency, government planning and transparency and participation) and territorial planning (master plans or sectoral plans, such as housing and mobility plans, and executive sanitation and drainage projects, among others).

Among the projects developed in 2018, nine are in the field of administrative modernization and received approximately R$ 1.5 million in resources; 12 are on territorial planning, with investments of R$ 1.3 million; and four are on transparency and social participation, with investment of R$ 600,000.

Six Votorantim companies sponsored the program activities during the year: Nexa (four projects in three municipalities), Votorantim Reserves (four projects in three municipalities), Fibria (three projects in two municipalities), Votorantim Energia (two projects in two municipalities), Companhia Brasileira de Alumínio – CBA (five projects in two municipalities) and Votorantim Cimentos (four projects in four municipalities).

Since it was created, the AGP has facilitated the approval of 32 sectoral plans (including participative master plans, municipal plans for basic sanitation, mobility plans and social housing plans), eight multiannual plans, six executive projects, seven projects to promote transparency and improve management efficiency, four tourism plans (three municipal and one regional), and one transparency and social participation plan. The program has also invested R$ 57.2 million in proportional finance programs and fundraising activities. Total investments in the program add up to R$ 19 million, of which almost R$ 3.4 million were invested in 2018.

AGP in Numbers

Tourism to Generate Wealth

Located in the Ribeira Valley, which has the most critical socioeconomic indicators in the state of São Paulo, the towns of Juquiá, Miracatu and Tapiraí were included in the AGP in 2017 and, one year later, in 2018, they were already experiencing the first results of the partnership.

The AGP project united the three towns around their main wealth: abundant natural resources located in the middle of Brazil’s largest private Atlantic Forest reserve, and a potential still unexplored for tourism—a way to leverage the local economy and, in the medium and long term, change the local situation.

The instrument for this change is a Regional Integrated Tourism Plan (RITP), which intends to create a new tourist cluster in the area, taking advantage of its natural strength. The region has 74 points of attraction that were cataloged in the first phase of the project, when an inventory of places with tourist potential was made. There are mainly waterfalls, rivers, native forest, architecture, typical foods and crafts.

The development of the RITP involved several institutional arrangements and had the support of the towns of Juquiá and Miracatu and of the Tourism Councils (COMTUR) of those two towns and Tapiraí. Other players, such as local entrepreneurs (owners of inns, hotels, restaurants, snack bars and other establishments), residents and visitors were also part of the process.

The project was coordinated by the Votorantim Institute and a contracted consulting company and had another important contribution: employees of Legado das Águas – Reservas Votorantim, the Votorantim company that manages its environmental assets. The 31,000-hectare Legado das Águas is the country’s largest private Atlantic Forest Reserve and extends through the three municipalities that are part of the RITP. The area is open to visitation and, in and of itself, is one of the tourist attractions of the Ribeira Valley.

In addition to mapping out the attractions in the region, the RITP also performed an assessment of infrastructure and the conditions for receiving tourists. It also included training of personnel, both public and private, and the development of a communication plan to assist in the promotion of the new tourist destination.

Juquiá and Miracatu, which did not have a municipal tourism plan, received support to prepare it in 2017 and qualified to receive the seal of Municipality of Tourism Interest (MIT) from the São Paulo government, in 2018. Tapiraí had already obtained this certification. Now all three towns are entitled to apply for State resources allocated to the tourism sector.

The potential of Juquiá, Miracatu and Tapiraí is mainly related to ecotourism, nautical tourism, fishing and adventure, with a still incipient movement for activities such as mountain biking, rafting, hiking, canoeing and rappelling. There are also other areas that can be explored such as local cuisine and crafts, as well as religious festivals.

Given that the plan is intended to promote the potential attractions, one of the most important activities of the RITP in 2018 was the organization of a tour with tourism professionals (FAMTOUR). They toured the region and helped create a three-day itinerary including major attractions, which could serve to guide tourists interested in visiting this new destination.

Another measure was the insertion of 27 local companies, from the lodging and food sector, into Cadastur—a Ministry of Tourism registry for service providers—and on search engines (such as Google My Business) and tourist information websites (TripAdvisor and Booking).

In 2019, the plan is to continue to provide technical support for activities to strengthen the RITP in the municipalities of Juquiá and Miracatu. Tapiraí opted to move temporarily away from the project.