Volunteer Challenge

Focused on Education and Citizenship, the 2018 Volunteer Challenge Mobilized More People and Worked in Synergy with the Votorantim Partnership for Education (PVE)

Motivated by the theme of Votorantim’s 100th anniversary, “Education and Citizenship”, the 2018 Volunteer Challenge included the participation of 5,263 people (52% employees and 48% guests) who donated their time to perform 1,248 activities. Of these, 1,112—almost 90% of the total—were focused on education in municipalities served by the PVE and included activities such as storytelling, music and theater presentations, and book and school supply donation campaigns.

Through healthy competition, the initiative encourages participation and promotes the integration of employees and guests with the communities where the business units are located. In all, 78 units of Votorantim companies participated, including two in Peru. One of the highlights of the year was the participation of company leaders, who were directly involved in the activities and helped the teams score more points—bringing leaders to activities earned extra points.

Something new this year was a special activities focused on citizenship, through which employees of all units were encouraged to promote the Voting Guide.


Specific communication pieces and direct conversations with team leaders kept the theme of volunteering alive throughout the year. Through the “SOS Volunteer” service, available via WhatsApp, and the “Votorantim Volunteers” Facebook group, participants received support to report and track activities and could get answers to questions, 24 hours a day. Also new was the score system: volunteers who recommended other volunteers received points and activities carried out in schools earned extra points.

According to Raquel Leite, senior analyst of Social and Institutional Capital at the Votorantim Institute, this year’s more significant results proved that the differentiated way of encouraging people to engage was a sound strategy. “We can celebrate the maturity of corporate volunteering. In 2019 we will evaluate the model to identify improvements and simplify it,” she said.

The recognition system was expanded: in addition to the ranking by business units, specific categories were created to highlight the participation of employees, guests, mobilization groups within the Votorantim Partnership for Education (PVE), schools and institutions. “Offering special recognition was one of the changes of the strategy, in line with the Votorantim Institute Education area, to encourage even more people to participate and to reward those like the mobilization groups who already work in this area,” said Raquel.

At the end of the competition, the top ten finalists in the employee category earned points from the DOTZ benefits program that could be redeemed for prizes in the platform. Schools, institutions and mobilization groups received cash prizes. The winning units won trophies and guests received certificates of participation.

Nexa Resources ranked first in the unit and mobilization groups categories. The complete list of winners is available at: http://voluntarios.votorantim.com.br/.

Volunteer Challenge in Numbers


This year, the more active volunteers understood the program better and motivated others to participate. There was enough incentive to engage, and there came a time when participation was spontaneous: it was contagious. Our goal was to do 900 hours of volunteer work, but we reached 2,800 hours. We visited all of the schools in the city to make an assessment and this alone provided a great opportunity to connect us with education. We chose to work with a dual-use school in the São Jorge district: in the morning it serves as the Manuel Pereira State School and, in the afternoon, as Clarinda Firmina Araújo Santos Municipal School, which was the one that needed help the most. We redid their roof, painted and took care of their garden, fixed the desks and changed all the windows. It was a giant transformation. We also facilitated games, participated in an educational meeting and witnessed as the relationship between teachers and students grew closer. We learned a lot about education by putting ourselves in an environment that was new to us. We gained much more than just the prizes from the Volunteer Challenge.”

Alice Mascarenas Castilho

Social Responsibility analyst at Nexa (Três Marias unit)

In my second year participating in the Volunteer Challenge, it was very enriching to see that we create positive impact for people who really need it. We took time out of our personal lives to do volunteer work—it was fun, and we also made new friends and met good people. In addition, it was gratifying to see that we, from the plant, were able to encourage residents to also engage and thereby generate changes in the community of Aguaçu. We worked on the structure of the local school, where walls were either falling apart or moldy; we installed fans in the classrooms to ease the heat and added lightbulbs. We also held awareness talks on important issues such as suicide and elections, and even after the Volunteer Challenge ended, our partnership continued. We brought them information about the “Pink October” and “Blue November” movements and agreed that all educational initiatives that we have at the plant will be replicated in the community, which is lacking in information. We managed to unite the community and show the power to make a difference.”

Diego de Oliveira Costa

Mining coordinator at Votorantim Cimentos (Cuiabá unit)