Voting Guide

Since the enactment of the 1988 Constitution, which gave all Brazilian citizens over the age of 16 the right to choose their representatives, many chapters have been written in the country’s political history. According to the Brazilian Superior Electoral Court (TSE), 147.3 million voters from the country’s 5,570 municipalities and 110 foreign nations participated in the 2018 elections.

Each election is an opportunity to learn about the importance of making a conscious choice, a process in which the vote becomes an instrument for societal transformation. Aware of its potential to collaborate with this process, Votorantim S.A. had the support of the Votorantim Institute to carry out an innovative project: The Voting Guide, presented in mobile app, website and print versions, with information aimed at promoting the thoughtful participation of voters.

The content was developed in partnership with Humberto Dantas, Ph.D. in Political Science from the University of São Paulo (USP) and director of the Conscious Voting Movement, in a completely nonpartisan manner. “When the idea came about in early 2018, the target audience was almost 40,000 employees, but when we started the project, we realized that the publication could spark interest and be useful for a much larger audience,” said Raquel Leite, Votorantim Institute’s Social and Institutional Capital senior analyst.

Exceeding Expectations

The mobile app version, available for free for Android and iOS, had a broad reach: 184,459 downloads—almost four times the initial goal of 50,000—in 23 states and the Federal District. A small print run was also distributed to stakeholders of Votorantim companies.

The app is organized in three levels and enables users to learn more about the Brazilian electoral process, test their knowledge about the executive and legislative functions, define the topics that they consider to be most relevant to the country, and identify their affinity with the position of different parties and candidates. Information on the parties included the analysis of voting sessions at the Chamber of Deputies; information on all candidates was obtained from the official information database of the Superior Electoral Court (TSE).

The Guide was also an enriching experience for the professionals of the various Votorantim companies that were involved in its development. Mauricio Mussi, VSA’s Legal and Institutional Relations manager, defines it as a great learning experience. According to him, “it was especially interesting to ensure that the contents of the Voting Guide remained non-partisan and ideologically neutral, and that the safety of the users’ browsing information was maintained, to avoid future issues.” Another concern was to ensure information security. Users’ usage and navigation data were not collected.